Our Story
Dida is in its journey to build a culture of “Being Active”, wherein through its Sportswear apparels, people are inspired to live an Active and Healthy life, full of freedom & excitement. Dida is not about what you wear on your body, but how you dress the Spirit that says "NEVER GIVE UP".
DIDA has been in the business of creating Olympic class(yes, we have dressed them too) highly functional, comfortable, and aesthetically appealing pieces of activewear for more than a decade. We started at a time in 2011, when the Indian consumer did not have much choice, and struggled to get what he needed for his ACTIVE NEEDS. Even after 10 years, we can see that you are looking for something better for yourself, and we decided to go online for you. From garnering 3 MILLION buyers worldwide to running an in-house team of Designers, Fabric experts, R&D, and Production in the high turnover sports industry, we did it slowly and steadily. And we still aspire to run in this race or rather a marathon. In fact, we co-sponsored and dressed up the Indian Olympic Team at London in 2012, shared brand + kitting partnerships with the Pune Football Team, Jaipur Pink Panthers &, Punery Paltans of the Kabaddi League, Jaipur Ninjas Wrestling League, etc.